Changes in consumer behavior are having an effect on how consumer product manufacturers and retailers manage their supply chains.
More than ever, consumer product manufacturers and retailers need to rely on transportation logistics to meet the ever-changing requirements of customer-focused industries. Without adjusting to the broad-sweeping changes affecting supply and demand, many companies risk the loss of customers, profits, and competitiveness within their industry. Striking the perfect balance between managing costs, delivering on-time, and providing fulfillment services requires a multi-pronged approach through logistics and distribution. Often, meeting fulfillment demands means leveraging the abilities of a third party transportation company.